Supreme Lobster and Seafood Company tried to register that trademark for "fresh and frozen salmon"; however, the National Pork Board and National Pork Producers Council opposed the slogan as too close to its trademark for pork, "the other white meat." The Trademark Trial and Appeal Board ruled refused to rule that the salmon slogan would cause confusion, but it did determine that it would dilute the pork industry’s trademark. Survey information shows that 80-85% of consumers are familiar with the "other white meat" slogan, and 70% correctly identify it with pork. A "dilution survey" showed that 35% of respondents who heard the salmon slogan incorrectly associated it with the pork slogan. Accordingly, the board refused the slogan because it is too similar to the pork industry’s trademarked phrase.
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That sounds like a very interesting case or trademark law.
Yeah…I’ve gotten a lot of feedback about this one.